Category Head (FMCG Industry - East Jakarta)

Responsibilities:

  • Assuring the effectiveness of the company’s brand strategies or marketing plans, and overseeing the production of a product from marketing to distributing
  • Identifies competitor assumptions, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight
  • Responsible to develop an integrated marketing plan incorporating advertising development, digital marketing and media plan as well as trade marketing and consumer marketing program
  • Manages the development communication material for exploitation across a number of channel
  • Driving product innovation based on consumer research and developing launch strategy
  • Focus and deliver on time launch both for new product development and promotion support
  • Proposition and communication for existing as well as newly launched portfolio
  • Develop marketing collaterals for enriching consumer experience
  • Develop and monitor Marketing Management tools (Marketing Plan) - Advertising and Consumer Promotion Plan for both new and existing product

 

Requirements:

  • Bachelor Degree, preferable in business related background
  • Experience in Brand Management for 5-7 years in Consumer Goods Industry, (including 3 years in brand management as manager), 2-3 years in E-Commerce industry
  • Solid marketing experience with proven ability in strategic brand planning, consumer communication, ATL - BTL implementation,
  • English Literacy in oral & written
  • Entrepreneurial mindset to be able to strongly drive new brands

kindly send your updated CV to placement@auroraepc.com & resume@auroraepc.com (put the job title on the subject) 

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